On a beautiful, warm, blue-skied day last June, Chris Koch, the CEO of New Era Cap Company, walked out to the 50-yard line of Ralph Wilson Stadium. The Bills have played here in the quiet suburbs of Buffalo since 1973, bringing fans out by the tens of thousands on temperate fall afternoons and enlisting locals to
This article originally appeared on www.rollingstone.com: How New Era Took Buffalo From Rust Belt Town to Sportswear Capital of the World
from Rolling Stone Latest Sports and Music and Movies and Politics and Culture News http://www.rollingstone.com/sports/new-era-turned-buffalo-into-sportswear-capitol-of-the-world-w468720
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